Why have frequency programs become so popular with marketers?
A) Frequency programs support the goal of customer retention.
B) Frequency programs are especially effective when used for a new product introduction.
C) Frequency programs are a type of sweepstakes and generate a great deal of consumer interest.
D) Frequency programs allow marketers to set cookies so they can track consumers' activities.
E) Frequency programs are a promotional form of brand extension strategies.
Correct Answer:
Verified
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