Which of the following promotions is targeted toward the trade rather than consumers?

Question

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Spiffs are incentives or bonuses that are offered to retailers or salespeople to encourage them to promote and sell a particular product. This type of promotion is targeted towards the trade rather than consumers. The other options such as coupons, premiums and sweepstakes, and bonus packs are targeted towards consumers to encourage them to make a purchase.

Which of the Following Promotions Is Targeted Toward the Trade