Which of the following statements describes a major concern marketers have with trade allowances?
A) Trade allowances often are not passed on to consumers in the form of lower prices.
B) Trade allowances detract from the image of the retailers who carry their brands.
C) Consumers pocket most of the savings from trade promotion discounts.
D) Trade allowances encourage retailers to stock and promote the marketers' products on a regular basis.
E) All of the above statements describe a major concern marketers have with trade allowances.
Correct Answer:
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