Many retailers are opposed to everyday low pricing (EDLP) because:
A) EDLP takes away a lot of their trade promotion dollars
B) retailers prefer to use frequent price specials to attract store traffic
C) EDLP puts them at a disadvantage against the warehouse stores and mass merchandisers who already use everyday low pricing
D) EDLP is not an effective method for a retailer that is trying to build market share
E) of all of the above reasons
Correct Answer:
Verified
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