_____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market.

Question

Quizplus · Accepted Answer

Horizontal cooperative advertising refers to the type of advertising where a group of retailers or other organizations come together to pool their resources and advertise together. This type of advertising is common in situations where a group of retailers sell complementary products or services and want to increase their overall market share.

_____ Is Advertising Sponsored in Common by a Group of Retailers