Intel and several different manufacturers of personal computers have joined to create and sponsor ads that promote both the computer and the microprocessor.Intel and the PC manufacturers are using:

Question

Quizplus · Accepted Answer

Cooperative advertising involves multiple companies working together to create and promote an advertisement that benefits all parties involved. In this case, Intel and the PC manufacturers are working together to promote their products. Forward promotion and dyadic communications do not accurately describe the situation. Comparative advertising involves directly comparing products with competitors, which is not happening in this scenario. Diverting is not a relevant term in this context.

Intel and Several Different Manufacturers of Personal Computers Have Joined