Which of the following statements about the changing role of sales promotion agencies is true?
A) Sales promotion agencies are becoming more involved in the advertising and promotional planning process.
B) Sales promotion agencies often work on an equal basis with advertising agencies in the planning of promotional programs.
C) Sales promotion agencies are being used to develop long and short-term promotional strategies as well as for tactical implementation.
D) Sales promotion agencies are being selected and evaluated on the basis of formal reviews.
E) All of the above statements about the changing role of sales promotion agencies are true.
Correct Answer:
Verified
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