Delta Airlines began offering triple miles to members of its frequent flyer program when they took any Delta flight from New York to Miami.Then United and other airlines immediately matched the offer,and it was believed for a long time that they all must continue the program or lose their competitive position.This situation is an example of:

Question

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This situation is an example of a sales promotional trap or spiral, where each competitor matches or beats the promotion of its rivals to maintain its market position, leading to a cycle of increasing promotional offers.

Delta Airlines Began Offering Triple Miles to Members of Its