Periodically cosmetics manufacturers offer consumers the opportunity to buy a several different cosmetics for one low price usually in some tote bag or plastic case created for the promotion.Since several cosmetics manufacturers use this incentive method,it is likely to:

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This sales promotion strategy is known as a "gift with purchase" or GWP. It is designed to entice customers to purchase more products to receive the free gift or discounted price. However, it can create a sales promotional trap or spiral where customers become conditioned to only buy certain products when they are on promotion or when they can receive a GWP. This can ultimately lead to decreased profitability for the cosmetics manufacturer if customers become unwilling to pay full price for the products.

Periodically Cosmetics Manufacturers Offer Consumers the Opportunity to Buy a Several