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In Many Areas of the Country,supermarkets Have Gotten in the Trap

Question 107

Multiple Choice

In many areas of the country,supermarkets have gotten in the trap of doubling or even tripling manufacturers' coupons resulting in:


A) a synergistic effect allowing for diversification and a push toward energy independence.
B) devaluing what consumers think the manufacturers' products are worth.
C) decreased brand equity.
D) reduced profit margins.
E) the creative destruction theory in operation.

Correct Answer:

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