One of the criticisms of behavioral targeting is:
A)the potential for deception
B)wasted monies because consumers would have gone to the advertiser's site anyway
C)is can be used by the government in surveillance
D)it is only available to large companies with huge advertising budgets
E)cookies can cause indigestion

Question

Quizplus · Accepted Answer

Behavioral targeting can be seen as deceptive if users are not aware of the data that is being collected on them and how it is being used. This lack of transparency can erode consumer trust in the advertiser and the industry as a whole.

One of the Criticisms of Behavioral Targeting Is