Which of the following statements about personal selling and the Internet is true?
A)The Internet is quite effective at enhancing and supporting sales efforts.
B)The Internet can be used to stimulate trial purchases by customers who cannot be efficiently reached by personal selling efforts.
C)The Internet has led to some cutbacks in existing sales personnel.
D)Visitors to a company's Web site can become valuable leads for the firm's salespeople.
E)All of the above statements about personal selling and the Internet are true.

Question

Quizplus · Accepted Answer

All of the statements about personal selling and the Internet are true. The Internet can enhance and support sales efforts, reach and attract customers who cannot be efficiently reached by personal selling efforts, lead to cutbacks in existing sales personnel, and provide valuable leads for a company's salespeople through its website visitors. Therefore, companies should integrate personal selling with online marketing efforts to maximize their sales potential.

Which of the Following Statements About Personal Selling and the Internet