Which of the following methods has been employed in an attempt to measure advertising effectiveness on the Web?
A)page impressions
B)clicks
C)unique measurement (browsers,visitors,and users)
D)ad impressions
E)all of the above

Question

Quizplus · Accepted Answer

All of the above methods have been employed to measure advertising effectiveness on the Web. Page impressions and ad impressions are used to determine how many times an ad has been displayed, while clicks are used to track how many times users have clicked on the ad. Unique measurements, such as browsers, visitors, and users, are used to distinguish between multiple views of the same ad by the same person versus views by different individuals. Using a combination of all of these methods can provide a more comprehensive understanding of advertising effectiveness on the web.

Which of the Following Methods Has Been Employed in an Attempt