For advertisers the Internet has been called the Wild Wild West because:
A)most of the Internet companies are located in the western part of the United States
B)there are little or no rules
C)so many head-to-head battles have occurred in the Internet industry
D)strategic marketing can be practiced with a winner-take-all showdown
E)the themes of western movies are easily transferred to Internet advertising Ethical Perspective 15-1

Question

Quizplus · Accepted Answer

The term "Wild Wild West" implies a lack of rules and regulations, which is the case with the Internet in terms of advertising. While there may be some industry self-regulation and government oversight, there is still a lot of ambiguity and room for unscrupulous practices in online advertising.

For Advertisers the Internet Has Been Called the Wild Wild