All of the options listed are accurate descriptions of direct marketing. Direct marketing is a valuable tool in integrated marketing communications (IMC), as it can generate immediate behavioral response, creates a direct channel of distribution, and seeks different objectives from advertising, sales promotion, and personal selling strategies. Therefore, the best choice is E.

Solved

Direct Marketing

Question 18

Multiple Choice

Direct marketing:

A) is a valuable tool in integrated marketing communications (IMC)
B) can generate immediate behavioral response
C) creates a direct channel of distribution
D) seeks different objectives from advertising,sales promotion,and personal selling strategies
E) is accurately described by all of the above

Correct Answer: