Red Bud Florist received in the mail an offer from Aquafoam,a water-soluble foam brick frequently used for arranging fresh flowers.According to the offer,if the owner of Red Bud would place an order with Aquafoam,she would be automatically registered to win $10,000 in a customer appreciation contest.This is an example of the combining of direct marketing with:
A) a trade promotion
B) public relations
C) advertising
D) personal selling
E) a consumer promotion
Correct Answer:
Verified
Q4: To successfully implement a direct marketing program,companies
Q5: Which of the following is an example
Q6: Using an integrated marketing communications plan,QVC is
Q7: To encourage customers to open mail offering
Q10: QVC Home Shopping Network believes it can
Q11: Which of the following is an example
Q12: Direct marketing has been in existence since
Q13: All of the following factors have contributed
Q14: For market segmentation and targeting,direct marketers rely
Q40: One of the reasons for the recent,rapid
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