Which of the following describes an advantage an advertiser using direct marketing is likely to enjoy?
A) effective segmentation capabilities
B) low overall costs relative to sales
C) ease of effectiveness measurements
D) fewer time pressures as compared to other forms of media use
E) all of the above
Correct Answer:
Verified
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A)electronic teleshopping
B)e-tailing
C)telemedia
D)direct selling
E)e-commerce
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