Promoting a product by having it used by actors in a movie or television show is known as:
A)out-of-home advertising
B)product placement
C)a direct response promotion
D)publicity
E)a sales promotion

Question

Quizplus · Accepted Answer

Product placement involves promoting a product by featuring it in a movie or television show. This is achieved by having characters use or talk about the product in the show or movie. The purpose of product placement is to increase brand exposure and create a positive association with the product or brand for the viewers.

Promoting a Product by Having It Used by Actors in a Movie