Avia makes athletic shoes.Avia's marketing research has shown there are a large number of serious runners living in the Pacific Northwest region of the United States.These individuals would be willing to pay over $200 for a good pair of running shoes.To reach this market,the best media option would probably be:

Question

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Regional editions of specialty magazines such as Runner's World would be the best media option to reach the target market of serious runners in the Pacific Northwest region. These magazines cater specifically to runners and would have a higher chance of reaching the desired audience compared to general interest magazines or national newspapers. Local television may not be as effective as the target market is specific and may not be reached by a wide audience through television.

Avia Makes Athletic Shoes