A company that manufactures paintball equipment might prefer to advertise in specialized publications such as Paintball Sports magazine rather than general interest magazines and sports magazines such as Sports Illustrated because of:
A) the broader reach of specialized publications
B) the greater audience selectivity of specialized publications
C) fewer ads and less clutter in specialized publications
D) because of the higher degree of pass-along readership
E) the creative flexibility available in specialized magazines and not available in more general-interest publications
Correct Answer:
Verified
Q22: Trade publications are important to advertisers because:
A)they
Q24: Buying ad space in regional editions of
Q25: Selectivity in reaching specific target audiences is
Q26: classify as a general business magazine?
A)Forbes
B)Drug Store
Q28: Magazines like Los Angeles Magazine and Denver
Q28: The Top Line is a Canadian publication
Q29: Which of the following contributes to the
Q31: Marketers can achieve geographic selectivity in magazine
Q32: Selectivity,reproduction quality,creative flexibility,and prestige are all potential
Q33: The fact that most magazines are published
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