Cal O'Hanlon,an avid skier,takes a weeklong ski vacation every winter.To help plan his vacation,O'Hanlon keeps all of the past issues of Skiing magazine he has received so he can consult them as he makes his selection of a ski resort.O'Hanlon 's use of the magazines in this way demonstrates which advantage of magazines as an advertising medium?

Question

Quizplus · Accepted Answer

O'Hanlon's use of past issues of Skiing magazine demonstrates the advantage of permanence, meaning that magazines can be kept and consulted again in the future.

Cal O'Hanlon,an Avid Skier,takes a Weeklong Ski Vacation Every Winter