The Advertising Agency for Sony Electronics Has Prepared Two Print

The advertising agency for Sony Electronics has prepared two print ads for the company's new DVD.Ad A uses a straightforward informational appeal,which discusses the DVD player's features while ad B is an image ad that promotes the overall quality of the player.The purpose of both ads is to encourage readers to send in a card or call a toll-free number to request more information about Sony's DVD player and other products.To get some idea of which ad might work best and should be used in the national campaign Sony could:

A) conduct a split run test where one of the ads is placed in Stereo Review magazine and the other is placed in Time
B) conduct a split run test where one of the ads is placed in Stereo Review magazine and the other is placed in a major newspaper
C) make a cross media buy that includes both newspapers and magazines
D) conduct a split run test where both ads are printed in alternate copies of the same issue of a magazine and then measure which one generates more inquiries
E) any of the above