In purchasing advertising space in magazines,media planners will focus primarily on the:
A)lead time for placing ads
B)absolute costs
C)cost of the advertising space relative to the size and composition of the audience reached
D)preproduction and production costs
E)circulation of the publication

Question

Quizplus · Accepted Answer

Media planners will focus primarily on the cost of the advertising space relative to the size and composition of the audience reached. This is because the effectiveness of the advertising campaign depends on reaching the target audience, and the cost of the space should be reasonable in relation to the expected return on investment. Factors such as circulation and lead time may also be considered, but the cost-effectiveness of the advertising space is the primary concern.

In Purchasing Advertising Space in Magazines,media Planners Will Focus Primarily