Increased pressure on magazine publishers to meet the demands of advertisers is in part due to:

Question

Quizplus · Accepted Answer

With the increased availability of alternative advertising choices, such as digital advertising, advertisers can be more selective about where they place their ads and have higher expectations for the effectiveness of their advertising expenditures. This puts pressure on magazine publishers to meet those demands to keep advertisers' business.

Increased Pressure on Magazine Publishers to Meet the Demands of Advertisers