When America Online's customers were unhappy with their ability to access the Internet quickly,CompuServe,its major competitor,quickly ran ads taking advantage of AOL's problems.Which of the following characteristic of newspaper made it possible for CompuServe to do this?
A)extensive penetration
B)selectivity
C)flexibility
D)permanence
E)reader involvement

Question

Quizplus · Accepted Answer

Newspapers offer flexibility in terms of timing and content, allowing CompuServe to quickly respond to AOL's issues with timely advertisements.

When America Online's Customers Were Unhappy with Their Ability to Access