A consortium of nine major advertisers recently joined Television Production Partners, a new venture that develops movies, specials, and limited-run series for television. The members will choose the programs they want to be involved with and take a portion of the commercial spots during these shows. The nine advertisers are using a(n) _____ type of advertising arrangement.
A)sponsorship
B)participation
C)adjacency
D)syndication
E)countertrade

Question

Quizplus · Accepted Answer

The described advertising arrangement is sponsorship, where the advertisers are involved in the development of the programs and take a portion of the commercial spots during the shows.

A Consortium of Nine Major Advertisers Recently Joined Television Production