Why are advertisers interested in cable as an advertising medium?
A) the opportunities cable offers for narrowcasting
B) cable's low cost relative to network television
C) the flexibility available for advertising or cable
D) cable generally does not require advertisers to make large upfront commitments
E) all of the above
Correct Answer:
Verified
Q68: Which of the following statements concerning advertising
Q76: _ are independent local television stations that
Q91: Which of the following statements about ESPN
Q92: Which of the following statements about the
Q94: The number of households in a market
Q95: The growth of cable television has led
Q97: The sole source of network television and
Q98: The weekly Nielsen report shows that 20
Q100: Imagine you have developed a computer game
Q101: One of the concerns over the method
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents