Which of the following describes a limitation of cable television that advertisers need to know about?
A)opportunities for narrowcasting
B)greater flexibility in the types of commercials which can be used
C)lower costs
D)a lack of penetration,particularly in major markets
E)limitations on the length of commercials

Question

Quizplus · Accepted Answer

Cable television may have a limitation in terms of its penetration, particularly in major markets where it may not reach as many viewers as traditional broadcast TV. This is important for advertisers to know as it may affect the potential audience reach for their commercials.

Which of the Following Describes a Limitation of Cable Television