The sole source of network television and local audience information is:
A)Arbitron Co.
B)A.C.Nielsen Co.
C)RADAR
D)Smart-TV
E)Burke Research

Question

Quizplus · Accepted Answer

A.C. Nielsen Co. is the primary source of network television and local audience information through its Nielsen ratings system.

RADAR (Radio's All Dimension Audience Research), Burke Research, and Arbitron Co. primarily focus on radio audience measurement.

Smart-TV refers to internet-connected televisions that can stream online content, but it is not a source of audience measurement data.

The Sole Source of Network Television and Local Audience Information