has approximately 2 million television households.Audience research shows that 60 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching the Boston Celtics in a playoff game.The program rating for the Celtic game in the Boston DMA is _____ while the share of audience is _____.

Question

Quizplus · Accepted Answer

Program rating is the percentage of households with TVs that are tuned into a specific program. Program rating = (number of households watching the program / total number of households with TVs) * 100
Program rating for Celtic game = (300,000 / 2,000,000) * 100 = 15
Share of audience is the percentage of households watching TV that are tuned into a specific program. Share of audience = (number of households watching the program / number of households watching TV) * 100
Share of audience for Celtic game = (300,000 / (0.6 * 2,000,000)) * 100 = 25

Has Approximately 2 Million Television Households