The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.
A)absolute cost
B)reach and frequency
C)inherent drama
D)audience selectivity
E)spectaculars

Question

Quizplus · Accepted Answer

The low cost of radio advertising time makes it an effective medium to add more reach and frequency to an advertiser's media schedule, thus increasing the chances of reaching the target audience more frequently. Options A, C, D, and E are not relevant to the given statement.

The Relatively Low Cost of Radio Advertising Time Makes It