An advertiser has a limited budget and wants to reach a well-defined target audience in a local market area.Which of the following would you recommend?

Question

Quizplus · Accepted Answer

Local radio would be the best choice for an advertiser with a limited budget who wants to reach a well-defined target audience in a local market area. Local radio stations typically have a lower advertising cost compared to network television and superstations, and they can provide a targeted reach to the local community. Network television and superstations may be too broad for a well-defined target audience and may not fit within the advertiser's limited budget.

An Advertiser Has a Limited Budget and Wants to Reach