One of the Reasons Hyundai Utilized an Integrated Marketing Communications

One of the reasons Hyundai utilized an integrated marketing communications campaign was research indicated:

A) that product features were less important than promotional expenditures
B) a high percentage of buyers do most of their comparison shopping on the Internet
C) competing automobile manufacturers were reducing their Internet presence allowing Hyundai an opportunity to create an electronic comparative advantage
D) situational creative appeals are easier to convey using integrated marketing communications
E) all of the above