Which of the following statements about the use of teaser advertising is true?
A)Teaser ads cannot be used to draw attention to and generate publicity for an upcoming advertising campaign.
B)Teaser ads do not work well because consumers really do not pay much attention to advertising.
C)Teaser ads can be effective but marketers must be careful not to use them too long.
D)Teaser ads usually offend consumers.
E)None of the above statements about the use of teaser advertising is true.

Question

Quizplus · Accepted Answer

Teaser ads can be effective in creating buzz and anticipation for an upcoming campaign, but it is important for marketers to use them strategically and not overuse them. Consumers may lose interest if they are constantly teased without any substantial information or follow-through.

Which of the Following Statements About the Use of Teaser