The function of a headline in a print ad is to:
A)attract readers' attention
B)make readers interested in reading the body copy of a print message
C)perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
D)put forth the main theme,appeal,or proposition of the ad in a few words
E)do all of the above

Question

Quizplus · Accepted Answer

A headline serves multiple functions in a print ad. It is designed to grab the attention of the reader, generate interest in reading the body copy, target specific segments of the audience, and communicate the main theme or message of the ad in a concise and compelling way. Therefore, option E that includes all of these functions is the best choice.

The Function of a Headline in a Print Ad Is