Tiffany is the creative director for an ad agency.The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women.As part of her preparation for developing a creative strategy,Tiffany reviews some studies conducted on the overall fitness and exercise market as well as a report on the changing roles of women in society.This information is part of the:

Question

Quizplus · Accepted Answer

The information Tiffany is reviewing, such as studies on the fitness and exercise market and changing roles of women in society, is general preplanning input. This type of input is used to gather information about the market, target audience, and any other relevant factors that may impact the development of a successful campaign. Product specific preplanning input would be information specific to the company, such as sales data or product features. Problem detection studies and illumination studies are not relevant to Tiffany's preplanning research for this project. The brainstorming process comes after preplanning research is conducted.

Tiffany Is the Creative Director for an Ad Agency