Psychographic studies are used by advertising agencies to:
A) identify age,educational level,and ethnic background of the target audience
B) provide creative personnel with a better understanding of the target audience for whom they are developing the advertising message
C) determine how to allocate the advertising budget
D) understand specific consumption problems consumers encounter with various products and services
E) do all of the above
Correct Answer:
Verified
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Q49: In-depth interviews with consumers,focus groups,and observational studies
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Q80: _ research involves anthropologists or other types
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