Canadian researchers went into people's homes and observed how they watched television and more specifically what they did when commercials came on.This was an example of _____ research.

Question

Quizplus · Accepted Answer

This type of research involves observing and studying the behavior and culture of a specific group or community, which is exactly what the researchers did when they went into people's homes to observe their TV watching habits. Psychographic and demographic research are focused on analyzing characteristics of a population, while perceptual research deals with analyzing how individuals perceive and interpret information. Interactive marketing is a strategy aimed at engaging consumers through various digital channels.

Canadian Researchers Went into People's Homes and Observed How They