Poinsettias are a very popular plant during the Christmas season.A major problem for growers of poinsettias is root rot.Syngenta has developed a patented product that eliminates root rot when it is placed in soil mix in which the plants are grown.Syngenta can use _____ to develop its creative strategy for advertising this new product.

Question

Quizplus · Accepted Answer

The unique selling proposition (USP) is the most appropriate choice for developing a creative strategy for advertising Syngenta's patented product that eliminates root rot in poinsettias. The USP is a feature that sets a product or service apart from its competitors and provides a unique benefit to the customer. In this case, the patented product is the USP and Syngenta can use this to develop a creative strategy that highlights the benefits of their product compared to other soil mixes that do not provide such protection against root rot.

Poinsettias Are a Very Popular Plant During the Christmas Season