Poinsettias are a very popular plant during the Christmas season. A major problem for growers of poinsettias is root rot. Syngenta has developed a patented product that eliminates root rot when it is placed in soil mix in which the plants are grown. Unlike other unique selling propositions such as new packaging, this USP creates a(n) :
A) sustainable competitive advantage
B) need for a repositioning drama
C) opportunity for an inherent drama appeal in the consumer market
D) potential weakness for Syngenta's competition
E) opportunity for ethnographic research
Correct Answer:
Verified
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