Poinsettias are a very popular plant during the Christmas season. A major problem for growers of poinsettias is root rot. Syngenta has developed a patented product that eliminates root rot when it is placed in soil mix in which the plants are grown. Unlike other unique selling propositions such as new packaging, this USP creates a(n):

Question

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The development of a patented product that eliminates root rot creates a sustainable competitive advantage for Syngenta as it gives them an edge over their competitors who do not have this product. It is not a need for repositioning or an opportunity for drama appeal or ethnographic research, and it does not necessarily create a potential weakness for Syngenta's competition.

Poinsettias Are a Very Popular Plant During the Christmas Season