Before beginning its new advertising campaign,Landmark Bank conducted a study to determine consumers' level of awareness and knowledge of the bank and its services as well as consumers' perceptions of the bank's image.These are examples of:

Question

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Benchmark measures are used to assess the current level of awareness, knowledge, and perceptions before implementing a new campaign, serving as a baseline to measure the effectiveness of future advertising efforts.

Before Beginning Its New Advertising Campaign,Landmark Bank Conducted a Study