To more fully appreciate the value of advertising and promotion managers should treat the communications budget as a(n):
A)asset
B)expense
C)liability
D)investment
E)fixed cost

Question

To more fully appreciate the value of advertising and promotion managers should treat the communications budget as a(n): 
A)asset
B)expense
C)liability
D)investment
E)fixed cost

Quizplus · Accepted Answer

Treating the communications budget as an investment can help advertising and promotion managers to focus on long-term benefits and ROI rather than short-term expenses. An investment approach can also encourage managers to allocate resources wisely and strategically rather than simply cutting costs.

To More Fully Appreciate the Value of Advertising and Promotion