Which of the following is a factor that influences the setting of the advertising budget?
A)what stage of its life cycle the product is in
B)whether competition is active or concentrated
C)whether the marketer is a pioneer in the market
D)the cost of the product
E)all of the above

Question

Quizplus · Accepted Answer

All of the factors listed contribute to the setting of the advertising budget. The stage of the product's life cycle affects how much promotion is needed to create or maintain awareness and interest, while competition and market saturation can increase the need for advertising spending. Being a pioneer in the market may require more spending to establish the brand, and product cost can affect the overall marketing budget available for advertising.

Which of the Following Is a Factor That Influences the Setting