For which of the following methods of determining budget would a marketing department manager be most likely to use input from a clipping service?
A)ROI
B)arbitrary allocation
C)percentage of sales
D)competitive parity
E)objective and task

Question

Quizplus · Accepted Answer

A clipping service provides information on competitors' advertising activities, which is useful for setting budgets based on competitive parity, where a company matches or exceeds competitors' spending.

For Which of the Following Methods of Determining Budget Would