A pharmaceutical company wants to promote a new over-the-counter allergy inhaler.The company has hired as its spokesperson an actor who has played a physician for several years on a popular soap opera.The first line of the commercial is,"Hi.I play a doctor on television." For people who are unfamiliar with this actor,the message source lacks _____,one of the source attribute categories.

Question

Quizplus · Accepted Answer

Credibility refers to the believability of the message source. If the audience is unfamiliar with the actor, they may not find him credible as a spokesperson for the allergy inhaler, even though he has played a doctor on television.

A Pharmaceutical Company Wants to Promote a New Over-The-Counter Allergy