The owner of the Shane Company,a jewelry retail chain,is the voiceover on all of his stores' commercials.He explains how his company differs from other chain stores and gives advice on buying jewelry.Because he is a recognized as a professional jewelry expert,his appearance in his company's ads can enhance the ads' source:
A) credibility
B) attractiveness
C) power
D) recognizability
E) likability
Correct Answer:
Verified
Q22: Source attractiveness leads to persuasion through a
Q25: _ is defined as affection for a
Q26: The source characteristic of attractiveness encompasses:
A)power,expertise,and recognizability.
B)similarity,likeability,and
Q26: as a company spokesperson?
A)CEOs usually do not
Q27: Which of the following statements about the
Q28: A slice-of-life commercial that shows an average
Q30: When may a high credibility source be
Q35: Which of the following statements about source
Q36: The use of celebrities in commercials is
Q36: Studies have shown that customers are more
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