A commercial for a floor-cleaner shows a young mother having to clean her kitchen floor after feeding her toddler.This _____ commercial is effective in part because it utilizes high source similarity.

Question

Quizplus · Accepted Answer

The slice-of-life commercial is a realistic portrayal of a situation that many mothers can relate to, making the advertised product seem more practical and effective. The use of a young mother in the commercial also creates high source similarity, as many of the target audience for a floor cleaner are likely to be young mothers.

A Commercial for a Floor-Cleaner Shows a Young Mother Having