Sachin Tendulkar,India's top cricketer,was paid $4.14 million over three years to promote motorbikes made by TVS,an Indian manufacturer.TVS hoped to use _____ to build brand credibility for its motorbikes.

Question

Quizplus · Accepted Answer

TVS aimed to use "meaning transfer," where the positive attributes associated with Sachin Tendulkar, such as trust and excellence, are transferred to the brand, enhancing its credibility.

Sachin Tendulkar,India's Top Cricketer,was Paid $4