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Ferris Brand Riding Lawn Mowers Uses NASCAR Driver Ward Burton

Question 57

Multiple Choice

Ferris brand riding lawn mowers uses NASCAR driver Ward Burton as its advertising spokesperson primarily because:


A) he is a well-known and talented racecar driver
B) of the high level of trust consumers have in him
C) extensive research showed he would be the best spokesperson for Ferris lawn mowers
D) a NASCAR driver would have a thorough understanding and appreciation of top-notch engine performance as well as high expectations for any product he drives
E) he has limited appeal and recognition

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