The protection motivation model suggests that ads using fear appeals should provide the target audience with information about:

Question

Quizplus · Accepted Answer

The protection motivation model suggests that fear appeals should provide information about the severity of the threat, the probability of the threat occurring, and the effectiveness and ease of implementing a coping response. Therefore, all of the above options should be included in ads using fear appeals according to this model.

The Protection Motivation Model Suggests That Ads Using Fear Appeals